Historical Articles
November, 1954 issue of Plating
EDITORIAL
Will You Give a Minute
to Your Society?
THE philosophy
of membership promotion in the AES is simple. It consists in bringing
the advantages of membership to
the attention of suitable
prospects. Those who are really interested and will profit thereby,
will join.
It is not necessary
to discuss here the many benefits and advantages
of membership in the AES.
However, it is a
fundamental fact that membership growth is necessary for a stronger
Society that is to expand
and increase its services
to its members
and the industry.
The important thing
then is to reach these suitable prospects. Who are they? Where are
they? Should we ”appoint a
committee” or appeal
to the members-at-large? It seems to me that the answer ”in
ourselves doth lie.”
Would you, therefore,
take a minute to fill out the card that appears on the preceding page
with
the Reader Service Card and
mail it
to AES Headquarters?
They, in turn, will send out literature and have the prospect’s
name put on the mailing list of his nearest branch to receive
meeting notices.
There will be no ”high pressure” salesmanship. Your
name will not be mentioned.
Certainly, there must be someone you know in the field who
would profit by association with the AES, by attending meetings
and
by ultimately
joining the Society. It is a fact that many people have not
joined because they
have never been asked!
Your small effort
multiplied by 6429 will have impressive results.
Give your Society
a minute of your time by filling out and mailing the card—NOW!